#PlayApartTogether: La OMS se Une a la Industria de Los Videojuegos en Esta Campaña

#PlayApartTogether: OMS se Une a la Industria de Los Videojuegos en Esta Campaña

La Organización Mundial de la Salud (OMS) y la industria de los videojuegos se han asociado para lanzar #PlayApartTogether, una campaña que busca crear conciencia y fomentar el distanciamiento físico en medio de la pandemia de Covid-19.

Ya son varias las compañías de juegos que se han unido al movimiento poniendo a total disposición de los usuarios ciertos contenidos de forma gratuita, agregando nuevas funciones, eventos especiales, actividades y recompensas adicionales.

#PlayApartTogether es una iniciativa para informar y alentar a la vasta red de jugadores a seguir las importantes pautas de la Organización Mundial de la Salud. La idea es canalizar información de la OMS por medio de la industria mundial del juego, para llegar a las casas de millones de personas con mensajes importantes para ayudar a prevenir la propagación de COVID-19.

Ray Chambers, embajador de los Estados Unidos ante la OMS, dijo en un comunicado que, durante el difícil momento que atravesamos con el coronavirus, aplaude el ingenio de los socios de todos los sectores que están colaborando en los esfuerzos para combatir la pandemia de COVID-19.

A través de este hashtag unificador, las empresas fomentarán la conversación dentro de sus juegos y en las redes sociales. Chambers agregó: “Agradezco a la industria de los juegos por ayudar a poner fin a la pandemia de COVID-19. Esperamos que esta campaña para #PlayApartTogether anime a más personas a mantenerse seguras y saludables mientras ayudan a aplanar la curva y salvar vidas «.

La industria, que no se ha tardado en responder a esta iniciativa de la OMS, se ha consolidado en estos momentos difíciles, a medida que las personas están aisladas en sus hogares sin la oportunidad de participar en actividades de interacción física desde hace semanas. Las empresas que se han unido a esta causa van desde gigantes de la industria como Blizzard y Zynga, hasta empresas que recién están empezando a darse a conocer.

En un comunicado, Bernard Kim, presidente de publicaciones en Zynga, dijo que la misión de su compañía de conectar al mundo a través de los juegos ha adquirido una nueva dimensión durante la crisis global. Dijo que Zynga tiene el honor de apoyar el trabajo de la OMS y brindarle a sus jugadores un sistema de apoyo durante este período de distanciamiento físico.

La iniciativa #PlayApartTogether activa la positividad y la comunidad que pueden ayudarnos a comprometernos con la difícil y urgente tarea que tenemos entre manos.

La recomendación de la OMS es importante también porque cambia el discurso del año pasado en donde calificaba la adicción a los videojuegos como un trastorno oficial de salud mental. Esa clasificación fue recibida con consternación por las compañías de juegos en su momento, pero tal y como lo podemos ver hoy, no rompió la relación con la industria.

Son 18 los participantes que ya incluyeron la campaña en sus videojuegos:

  • Activision Blizzard
  • Amazon Appstore
  • Big Fish Games
  • Dirtybit
  • Glu Mobile
  • Jam City
  • Kabam
  • Maysalward
  • Playtika
  • Pocket Gems
  • Riot Games
  • SciPlay
  • Snap Games
  • Twitch
  • Unity
  • Wooga
  • YouTube Gaming
  • Zynga



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354 comentarios en “#PlayApartTogether: La OMS se Une a la Industria de Los Videojuegos en Esta Campaña”

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